Selected work

Evidence applied.
Systems improved.

Examples of research, strategy, design, measurement, and capability building across complex organizations.

Explore the work behind the practice. For Rob's career history and full professional portfolio, visit robfay.com.

Three-phase framework connecting HCD maturity assessment, experience indicators, and customer satisfaction metrics.

Project artifact · CMS

Measurement

Customer Feedback

The (not so) Brief We live in the information age, an age where we have the opportunity to be "data driven" by measuring and tracking everything. For those who design and develop …

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Scope row from an HCD maturity rubric.

Project artifact · CMS

Organizational capability

Assessing HCD Maturity

Situation The Center for Clinical Standards and Quality (CCSQ) Information Systems Group (ISG), within the Centers for Medicare & Medicaid Services (CMS), aimed to enhance both …

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Course units covering research, UX principles, research activities, and usability testing.

Project artifact · Blackboard

Organizational capability

Training

Situation At both Blackboard and the Centers for Medicare & Medicaid Services (CMS), teams were delivering products without a customer-first mentality—either unaware of users’ …

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Excerpt of an ESRD ecosystem map connecting agencies, patients, and care providers.

Project artifact · CMS

Service design

Defining an Ecosystem

Situation The Centers for Medicare & Medicaid Services (CMS)kidney program struggled with siloed services and fragmented user experiences across multiple platforms. Users and …

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Conceptual illustration

Organizational capability

Design Operations

The Brief The Center for Clinical Standards and Quality (CCSQ) Information Systems Group (ISG), within the Centers for Medicare & Medicaid Services (CMS), is pursuing a strategic …

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Allegis job-seeker journey map showing phases, needs, and experience over time.

Project artifact · Allegis Group

Service design

Customer Journeys

The Brief Service design is the process of understanding and refining an organization’s people, processes, systems, and policies to improve both the employee experience and, …

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iQIES component guidance showing button examples and rules for action labels.

Project artifact · CMS iQIES

Design systems

Design Systems

The Brief There are many who evangelize the value of design systems, but one such article attempts to articulate the value proposition: An estimated $1.5M+ in annual savings or …

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Blackboard design principles emphasizing delightful, engaging, reliable, simple, and useful experiences.

Project artifact · Blackboard

Design strategy

Design Principles

The Brief Design principles help design teams tactically apply a company's mission to its solutions. Design principles help teams define the brand. Design principles describe how …

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