Rob Fay is an experience design leader. He implements strategies to help organizations adopt a customer-first mindset. He takes the time to understand customer needs and goals. He designs intuitive and satisfying products and services, no matter how hard it is.
The following video developed for a client describes this customer-first mindset.
Rob leverages both qualitative and quantitative customer data to help inform design decisions. He listens to what customers say while also focusing on their behaviors.
He views problems from a holistic systems perspective and attempts to break down silos and affect organizational culture change. All in the name of customer-centered problem solving.